Industrial Retail Store Sovage Brand
Location: Riyadh, Saudi Arabia
Scope of services: Interior Design and Decoration
Date: February 2017
Client: Ghada Alhupaishi, Executive Parliamentary Office Manager at Company NameShura Council
Linking brand identity with interior design is crucial for retail success. Shoppers develop relationships with a brand based on shared values; for this relationship to be long lasting it is essential that the brand be consistently reflected through out the retail store.
SOVAGE is an American based, internationally recognized clothing brand that leans towards a rugged, industrial expression of style. This has been elegantly captured in their industrial retail store location in Riyadh, Saudi Arabia, through consistent use of material, colors, and finishes.
The industrial look has been beautifully captured through unique store finishes. An acid stained concrete floor and matte, distressed wall finishes have an understated luxury that identifies with the SOVAGE vibe. Earthy tones are used through out the store in both displays and materials. The predominant colors are shades of browns and greys, which are reflective of the clothing marketed by the brand.
Muted pops of color and variations in tone are cleverly used to break the monochromatic color scheme, without deviating from the intended look. Displays are simple, uncluttered and neatly organized.
Exposed light bulbs suspended from the ceiling complete the look. An artful display of machinery cogs further reinforces the industrial look and is carried through to the front, window display.
The homogeneity of the design is artfully executed and makes this industrial retail store such a big success. The consistent use of design elements associated with industry, as well as the unified use of earth-toned colors and materials reinforces the brand and immediately resonates with customers. Shoppers immediately identify the brand through these elements, further emphasizing the importance of branding in design.