Your General Guide to Showroom Interior Design
The simplest definition of a showroom is basically a room that is used to display samples of goods that are for sale. Sounds simple, right? But here’s the catch – these ‘goods’ can be a wide variety of objects like cars, electronics, furniture, clothes and more. So no showroom interior design can ever be similar to another, given the wide range of products.
The purpose of a showroom is quite multifaceted, which definitely reflects onto its interior design. A showroom for cars would never be the same as a showroom for tailors. However, the basic concept of every showroom, which is to properly market your products, remains the same. Here are the three basic concepts you always need to remember and implement in every kind of showroom interior design:
- Branding: This aspect reflects into the space through physical manifestation. You can use the company logo as a centerpiece in lavish spaces. This will have an instant and memorable impact on the customers and they’ll definitely think about it again after leaving. Moreover, you can use the official graphics and color scheme of the brand to add extra oomph to the design.
- Promotion: The promotional aspect of every showroom interior needs to be carefully considered. The goal is to make the customer invested in the product, so you have to highlight what you’re selling. Making an attractive ambiance is no good if it’s stealing the thunder from what you’re actually selling.
- Customer experience: Lastly, you need to create an experiential atmosphere to completely hook your customers. This definitely includes social interactions and an interactive interior design. You’re taking your customer on a journey by creating an experience/atmosphere/display that they’ll have trouble forgetting.
These are some of the basic things you always need to remember while creating a showroom interior design. Further, let’s look at some different types of showrooms and how you can design them:
1. Fashion showrooms
The use of a fashion showroom tends to get quite murky, so let’s clear that up first. A fashion showroom can usually be used in three categories: as a factory outlet, as a special sample merchandise museum or as a tailor shop where private presentations and fashion shows can take place. So the interior design and layout would depend on what kind of a showroom you want to go for. Let’s take a look at all three:
a. Factory outlets: This kind of a fashion showroom interior design needs to be created to display large collections of clothes. Not only do they sell slightly defected items at a lower price here, but it’s also where buyers can come and make wholesale purchases for various collections.
Depending on the scale of the brand, the interior design can vary. For example, larger brands like Gucci and Prada tend to have several models at hand who can try things on for clients to peruse. So if you’re designing one for a larger company, you’ll have to design lots of exclusive sitting areas for clients with hidden try rooms where models can change in and out of the merchandise.
You’ll also need to have a large sales area where you can display the slightly defected items at a sale price for regular customers. Incorporating the brand identity is quite important in such showrooms, so you’ll have to use the company colors, logo and materials a lot in order to establish the brand’s authenticity.
b. Sample showroom: Sample showrooms are relatively smaller and more exclusive where customers can only see the collection, place an order and wait for it to be manufactured for them. This kind of a showroom interior design is all about marketing the products, so make sure the displays are the focal point. Moreover, the customer experience needs to be interactive, so design a circulation pathway that makes the customer come face to face with different products. You can use lighting to enhance the beauty of the merchandise and design creative pedestals on which to feature them on.
c. Tailor shops: These are quite rare and mostly used for furs, shoes, handbags, and dresses. This kind of a showroom is where small manufacturers present and model their work. So you can design the interior of this specific type of a fashion showroom by highlighting the display once again because this is where they make things to order. You can also design a customized trying area and a small runway with a major focus on creative and impactful lighting to highlight both the products and the models.
2. Car showrooms
Although a car showroom technically falls in the category of retail design, its unique product showcasing makes it a genre of its own. Typically, car showrooms have two parts: the actual showroom and the workshop that’s located in the back. Occasionally, big brands go for a personal track which can be used for a test drive as well.
This type of showroom interior design is basically for marketing. You’re creating a siren call for the customers to attract them to your product, which means there needs to be visual connection to the exterior. This is why car showrooms like Toyota, Suzuki and Honda have large glass facades from where you can see the featured cars.
Car showrooms also need to be spacious because you’ll have to drive the featured cars inside, and the display needs to be large in scale so each car has a specific square footage to itself where potential customers can easily and thoroughly observe it. Nobody wants to buy a car that has been placed inside a crusty, cramped location, so make sure you always have amazing accent lighting – possibly spotlights – over each car on the display to make it as marketable as possible.
As far as the ambiance goes you need to focus on the branding – maybe incorporate the company logo into the floor pattern or the backdrop. Sleek, sophisticated and futuristic are the themes that you need to work in, if you truly want to make a grand impression on the customers.
3. Product design showrooms
Product design showrooms mostly include electronics, appliances and other gadgets. This type of showroom interior design depends entirely on the size and genre of the product. Electronics showrooms are usually divided up in various sections according to the type of appliances. The washing machine would be in a different section from the grinders, TV’s and microwaves.
It’s important to note that customer experience is always secondary to social interactions in such showrooms. People are generally asking for specifications of each product, which means that you must always design the circulation spaces and pathways to accommodate all the employees who deliver such information. Other than that, you can design specific podiums to highlight the newest products while basic shelving can be used for the others.
As for gadgets and smartphones, their showroom interior design is always created to highlight the brand identity while catering to customer relations at the same time. You’ll never find an Apple showroom that doesn’t have the logo as a major part of its design. The interior mostly consists of glass shelving units that feature all the products – phones, adapters, hands-free jacks and more. These can be customized and need to be well-lit. You can always derive inspiration to design these from the shape of the logo and use recessed lighting inside the displays to highlight the products.
4. Furniture showrooms
Furniture showrooms are tricky to design because they usually call for an intense, extensive collaborative teamwork between the furniture brand and the interior designer. This type of showroom interior design is always going to feature a number of unique furniture pieces, each of them with a huge personality of its own. So the job of the interior design is to create a nice, stylish backdrop with some amazing lighting that would highlight each piece.
Since the size and dimensions and scale of the products are always going to keep varying, this kind of a showroom basically consists of an empty space. Try to make the walls as understated and neutrally hued as possible, but you can definitely go all out with the flooring and ceiling designs. Since lighting is an important aspect of such a showroom, make sure that the ceiling design does not overwhelm the type of light fixtures you’re planning on using.
There’s usually a separate bedroom collection unit in every large furniture showroom. This part consists of several individual bedroom furniture sets that each consist of a small interior design backdrop. These are usually designed by the in-house company designers, so you only need to design an open, flexible area for these items.
Most furniture showroom interior designs also feature some small decorative accessories, which you’ll need to create some unique shelving units for. You can incorporate this aspect into the layout, where these accessories on shelves are the first thing a customer might see upon entering the showroom. As such, they need to be as attractive and eye-catching as possible while being simple enough to highlight the characteristics of the display at the same time.
More than anything else, however, you need to create a certain visual connection and transparency to the outdoors for the purpose of marketing. People tend to fall in love with objects at first sight, and that’s the first rule of attracting potential customers.
Interior design showrooms
Interior design showrooms are basically created to highlight the creativity and expert services of a certain company. It consists of several mock-ups of bedrooms, bathrooms, kitchens, living areas and dining rooms that can be visited by potential clients to evaluate the company. Once again, there needs to be a strong visual connection between the indoors and outdoors. But this time, you can be a little stylistic by sandblasting the company logo on the main glass façade or something else.
Such a showroom interior design is typically designed by the company itself, so it’s all highly customized. The pathways and unique mock-up settings are intrinsically connected with the lighting, and there are usually several small offices and consultation areas where potential clients can ask for demo-consultations.
6. Kitchen, bath and tile showrooms
All of these are individual products, and the interior design of their showrooms vary accordingly. Let’s take a brief look at all three:
a. Kitchen showrooms: Kitchen design companies usually feature some unique mock-ups for customer’s perusal, and all of them are customized by their in-house designers. So what you basically need to focus on is the floor and the ceiling. The floor is usually dark and homogenous – avoid tiles because it hinders the set-up and construction of the mock-ups. The ceiling needs to accommodate the lighting design and fixtures, which need to highlight each mock-up individually.
b. Bath showrooms: This genre of showroom interior design features a number of things including bathroom fixtures like taps, sinks, commodes, and vanities along with a few mock-up’s with tile and fixture combinations. This kind of a showroom is divided into different sections – one for each kind of a fixture – with some individual podiums to highlight the show-pieces.
c. Tile showrooms: Tile showrooms feature a number of floor and wall tile options. The companies use their showroom floors to feature different kinds of flooring patterns and options. The walls usually have sliding shelves with each one featuring a number of tile combos. Usually, customized shelves need to be designed to feature various sizes and brands of tiles. Some larger tile showrooms even offer marble and granite sections in their showrooms as well. Circulation spaces are extremely important in such showrooms as customers need to navigate properly in order to truly take in a specific tile pattern and texture fully.
These are some typologies of showroom interior designs that you have encountered in your lives. All of these have some unique aspects, but the concept of branding, communication and marketing always remains the same, no matter what. So if you’re planning on designing any type of a showroom, be sure to consult with us at CAS. We can share our experience and important tips to support your venture.